Eurobasket on Channel 4?

The odds on Channel 4 picking up the rights to Eurobasket must be drastically cut now that Martin Henlan is heading up their 4Sport project.

4Sport's remit is to bring minority sports that can deliver audiences to Channel 4's mobile, web and television platforms.

With Channel 4 under funding pressure it was rumoured that they may drop their sports coverage altogether. It was announced this week that their Head of Sport Andrew Thompson has stepped down and that they may have to forfeit their one marquee holding - Horse Racing - unless that sport increases its contribution to production costs.

Henlan's role suggests that Channel 4 Sport is not dead yet and that the channel is returning to its innovative roots - that for example first brought regular basketball coverage to British screens back in the early 1980s.

Former England international Henlan has turned to basketball for his first commission - highlights of the British Women's relegation game against Finland at Worcester.

It looks as if British Basketball has lucked in once again - with our sport's leading media champion landing an influential role at a major British television channel at exactly the right time.